Unveiling Fortidia: MBE Worldwide Group’s New Identity
The Group’s family of brands, offering e-commerce, fulfillment, shipping, marketing and
print solutions, is renewing its global branding to fully align its positioning as a Global Commerce Platform.
Milan, November 21, 2024 – MBE Worldwide – a privately held multinational company
headquartered in Italy and operating globally – changes its Group brand identity to
Fortidia, and consolidates its international positioning in the e-commerce, fulfillment,
shipping, marketing and print sectors, addressing the market with a brand that fully
encapsulates the essence of the Group’s capabilities and aspirations.
Fortidia is the new home for the Group’s brands: PrestaShop, Mail Boxes Etc., PostNet,
PACK & SEND, World Options, AlphaGraphics, Multicopy, Print Speak, GEL Proximity and
Spedingo. All Fortidia brands are united by a shared vision: to multiply opportunities
for businesses and consumers, thus supporting those customers in achieving their
ambitious goals.
“We are at a pivotal moment in the life of our Group. As we continue to grow and
Paolo Fiorelli, Chairman and CEO of Fortidia.
expand, we felt the need to define a Group branding that better represents our
common mission and aspirations”
The Group started in 1993 when the Fiorelli family commenced operations in shipping
and fulfillment in Italy under the Mail Boxes Etc. brand. In more than three decades since,
the Group has expanded strategically into additional areas including e-commerce,
digital solutions, and marketing and print, emerging as a leading platform for global
commerce for SMBs and consumers. In 2023, the combination of its physical platform –
including 3,200 Business Solutions Centers in 60 countries – with its PrestaShop
e-commerce platform served 1.1 mln business customers worldwide generating €1.4 bln
(US$1.5 bln) of System-wide Gross Revenue and €22 bln (US$23.8 bln) of Gross
Merchandise Value.
Reflecting these foundations, Fortidia is not just a new identity, but rather, an
embodiment of the current and future vision of the Group. The name derives from the
Latin expression “Fortis Idea,” symbolizing a combination of strength, courage, and
reliability, along with reflecting the Group’s belief in the ability of people to make a
difference and sustain continuous growth over time.
“The new branding reflects our unwavering commitment to helping businesses and
consumers multiply opportunities thus accomplishing their ambitious objectives. Our
strength, resilience, and daily dedication to customers’ growth are symbolized by this
powerful name,” Fiorelli concludes, emphasizing how “this is reflected in Fortidia’s
purpose: Empowering People locally to Power Business globally.“